For those of you who are new to this site, I just changed the name of my website. Originally it was called Journey into Hospitality.... Follow Me. However, having talked to Dr. Wood about it, he made me realize that it is a rather uncommon search. What he told me to do is find something, that differentiates myself, but that people may search for. That's why I changed the name of the website to The Hospitality Young Professional. I believe this new change helps brand myself, and more people can find me.
Another aspect of my site that Dr. Wood showed me, is how to link this website to my CV. By making a more interactive CV, hopefully I can use this site to draw the attention of perspective employers. Given that I am currently looking for jobs in Thailand, and Asia. That's why applied some Thai/Asian pictures.
As I mentioned in the previous posts, Dr. Wood has helped us understand how drive traffic to our website. Today though, we learned the more technical aspects of this. He reviewed some of the basic aspects that are covered in search engines algorithms.
Some of the key things that we need to focus on is our:
- website name
- key titles
- megatags on the page
- megatags on photos
- how many links from other peoples sitsdas
At first, I thought I needed to be a computer specialist to be able to do this kind of research. However, by linking this wesbite to my Facebook page
, LinkedIn account
, and Twitter, it will help provide more links to me, thus making me more popular in searches.
Also by putting tags behind my photos, it also helps drive people to my site. An example Dr. Wood used in a previous lesson was when people search for accommodation, they may search "cheap bed and breakfast". The problem is that most bed and breakfast's don't want to be seen as cheap, as it's a negative word. The solution... put in the word "cheap" behind the website in megatags. Also, they can use these megatags in photos. So even in this website, their is much more that you realize!!!
However, we have to be careful, because Dr. Wood warned us about black hat techniques, that can alarm the search engines.
Today, Dr. Wood went into more detail about Tuli Hotels. One of his previous MBA students from India, has made several hotels through out his home country. As you can see from Tuli Hotels website
, they have several nice resorts, but the website needs to be updated.
It's our, MBA2 Marketing Class, responsibility to help him update his site. Each student is given a topic that they have to research and inform him about through a presentation and info graphic. My topic: "pay-per-click campaign".
As you may have noticed in my previous post, How to Gain Traffic to my Wesbite,
we already went over the basic aspects of this system.
One thing that Dr. Wood mentioned, is that pay-per-click is usually used for businesses that are just starting or want to get a sudden boom in business. This is because it can be quite expensive, thus it's not a stable way for a business to promote itself over a long period of time.
So now that we learned some techniques last class about how to drive more people to our website, Dr. Wood showed us a website, called HubSpot's Marketing Grader
, to see if it's successful, and what we need to improve upon. Right now, my grade is a 35%. Looks like I need a lot of improvement! Also, I added the Marketing Grader's comments about my website, as you can see bellow this post.
As I've already begun this website, the big question is how can I get people to come find it!
Dr. Wood showed us this by searching for his name, "David Wood", on Google. Unfortunately for him, "David" is one of the more popular first names in the UK, and "Wood" is one of the most popular last names. Given that, he has to be creative and sell himself in a unique way. That's why he created the site theHospitality.biz
. This way, if I need to contact David Wood(my teacher), I can just type in the catchy name "theHospitality.biz
" and find him easily.
On top of that, Dr. Wood explained to us the concept of a pay-per-click website. As you may have noticed before, Google always has three items highlighted in a yellow box on top of your search. These three items use a the pay-per-click system. Here's out it works.... A website pays the search engines, such as Google, for each time a person clicks on one of those highlighted links. The more popular search, such as "hotels" or "flights", the more it costs the company.
The semester as officially begun!
Dr. Wood is back and the first class on the schedule for the semester is E-marketing!
Today Dr. Wood went over his syllabus for the semester. As you can see, part of the course is to design this website. On top of that, we also have to create a link and suggestions for Tuli hotels. That is the individual part of the website. As a group though, we have to create a newsletter in six different languages (English, French, Chinese (Mandarin), Arabic and Spanish). Given that I can only speak English, it makes my role quite clear. I guess I'll be in charge of writing in English or an editor. We'll see....
On top of the introduction into E-marketing, Dr. Wood briefly went over search semantics. Basically, its how big search engines understand know what you're looking for. An example that came to mind in my teaching English days is the word "bark", which has many meetings; "skin from a tree", "the noise a dog makes" or a "sailing ship with three or more masts". How does google know which "bark" you mean? Well by looking at the key words around that word, it's easier for the search engines to decipher the meaning.
As I learn more about this, I'll keep you updated!